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In the world of social media, things happen very quickly. Managing multiple platforms can be a gigantic task. With the right social media marketing strategy in place, you will quickly find success. Luckily, several free social media marketing tools can help you manage and enhance your social media presence. Here are some popular ones:
Free Social Media Marketing Tools
Buffer
Buffer is a social media management tool that allows users to schedule posts across different platforms, analyze performance metrics, and manage content in a centralized dashboard. The free plan offers limited scheduling but is user-friendly and suitable for small businesses.
Hootsuite
Hootsuite is a comprehensive social media management platform enabling users to schedule posts, monitor social media activity, and analyze performance metrics. Its free plan includes basic scheduling features and is widely used for managing multiple social media accounts.
Later
Later is a visual content scheduling tool, particularly popular for Instagram. It allows users to plan and schedule posts, manage content calendars, and preview the visual layout of their Instagram grid. The free plan has limitations on the number of posts per month.
Agorapulse
Agorapulse is a social media management tool offering features like scheduling, social inbox management, and analytics. While not entirely free, it offers a free trial period for users to explore its functionalities.
SocialPilot
SocialPilot is a social media scheduling and analytics tool that supports multiple social media platforms. The free plan allows limited scheduling and basic analytics, making it suitable for smaller businesses.
Sprout Social
Sprout Social is a robust social media management and analytics platform with features like scheduling, monitoring, and reporting. It offers a free trial but does not have a permanent free plan.
Tailwind
Tailwind is known for its focus on Pinterest and Instagram scheduling, offering features like smart scheduling and analytics. While not entirely free, it provides a free trial for users to evaluate its capabilities.
SocialBee
SocialBee is a social media management tool that emphasizes content scheduling and category-based posting. It offers a limited free plan, making it suitable for individuals and small businesses.
Canva
Canva is a versatile design tool that enables users to create visually appealing graphics for social media. The free version provides access to a wide range of templates and design elements. This is one of our favorite free social media marketing tools available.
Crowdfire
Crowdfire is a social media management tool that helps users discover content, schedule posts, and track follower growth. The free plan includes basic features for managing one social media account.
Sendible
Sendible is a social media management tool that allows users to schedule posts, engage with audiences, and monitor social media analytics. While not entirely free, it offers a free trial to explore its features.
Loomly
Loomly is a social media calendar tool that assists users in creating and scheduling posts, managing content collaboration, and analyzing post performance. It provides a limited free plan for basic scheduling needs.
BuzzSumo
BuzzSumo is a content discovery and social media analytics tool that helps users identify trending topics and influencers. While it has a free version with limitations, it’s widely used for content research.
HubSpot
HubSpot offers a suite of marketing tools, including social media management, content creation, and analytics. It provides a free CRM and basic social media features, making it suitable for small businesses.
CoSchedule
CoSchedule is a marketing calendar and social media management tool that helps users plan, schedule, and analyze their content. While not entirely free, it offers a trial period for users to evaluate its capabilities.
eClincher
eClincher is a social media management platform that includes features like scheduling, analytics, and social inbox management. It offers a free trial and is suitable for businesses of various sizes.
MeetEdgar
MeetEdgar is a social media scheduling tool that focuses on content recycling, allowing users to reshare evergreen content. It offers a free trial to explore its capabilities.
Planable
Planable is a collaboration and approval tool for social media content. It helps teams plan, schedule, and get feedback on social media posts. It offers a free plan with limitations on users and posts.
Post Planner
Post Planner is a social media scheduling tool that emphasizes content curation and planning. It provides a free trial and is known for helping users discover engaging content.
PromoRepublic
PromoRepublic is a social media management tool that offers features like scheduling, content creation, and graphics editing. It has a free plan with basic functionalities for small businesses.
Audiense
Audiense is a social media analytics and audience intelligence tool that helps businesses understand their audience and optimize engagement. It offers a limited free plan for basic audience insights.
Boardreader
Boardreader is a social media search engine that allows users to find and monitor discussions across various forums and online communities. It’s a free tool for tracking online conversations.
| Social Media Tool | Free Plan | Paid Plan (Billing Monthly) | Paid Plan (Billing Annually) |
| Buffer | $0 | $6/mo – Essential $12/mo – Team $120/mo – Agency | $5/mo – Essential $10/mo – Team $100/mo – Agency |
| Hootsuite | 30-day Free Trial | No monthly billing options | $99/mo – Professional $249/mo – Team Custom – Enterprise |
| Later | Free Plan. 14-Day Trial with Paid | $25/mo – Starter $45/mo – Growth $80/mo – Advanced | $16.67/mo – Starter $30/mo – Growth $53.33/mo – Advanced |
| Agorapulse | 30-day Free Trial | $69/mo – Standard $99/mo – Professional $149/mo – Advanced | $49/mo – Standard $79/mo – Professional $119/mo – Advanced |
| SocialPilot | 14-Day Free Trial | $50/mo – Small Team $30/mo – Professional $100/mo – Agency $200/mo – Agency+ | $42.50/mo – Small Team $25.50/mo – Professional $85/mo – Agency $170/mo – Agency+ |
| SproutSocial | 30-Day Free Trial | $249/mo – Standard $399/mo – Professional $499/mo – Advanced | No Annual Options |
| Tailwind | $0 | $24.99/mo – Pro $49.99/mo – Advanced $99.99/mo – Max | $14.99/mo – Pro $24.99/mo – Advanced $49.99/mo – Max |
| SocialBee | 14-Day Free Trial | $29/mo – Boostrap $49/mo – Accelerate $99/mo – Pro | $24/mo – Boostrap $40/mo – Accelerate $82/mo – Pro |
| Canva | $0 | $15/mo – Canva Pro $12/mo – Teams | $120/yr – Canva Pro $120/yr – Canva Teams |
| Crowdfire | $0 | $9.99/mo – Plus $49.99/mo – Premium $99.99/mo – VIP | $7.48/mo – Plus $37.48/mo – Premium $74.98/mo – VIP |
| Sendible | 14-Day Free Trial | $29/mo – Creator $89/mo – Traction $240/mo White Label $750/mo White Label+ | $25/mo – Creator $76/mo – Traction $204/mo – White Label $638/mo – White Label+ |
| loomly | 15-Day Free Trial | $42/mo – Basic $85/mo – Standard $175/mo – Advanced $369/mo – Premium | $32/mo – Basic $64/mo – Standard $131/mo – Advanced $277/mo – Premium |
| BuzzSumo | 30-Day Free Trial | $199/mo -Content Creation $299/mo -PR & Comms $499/mo – Suite $999/mo – Enterprise | $159/mo – Content Creation $239/mo – PR & Comms $399/mo – Suite $999/mo – Enterprise |
| Hubspot | $0 | $20/mo – Starter $30/mo – CRM Suite Starter $890/mo – Professional | $18/mo – Starter $20/mo – CRM Suite Starter $800/mo – Professional |
| CoSchedule | $0 | $29/mo – Social Calendar | $19/mo Social Calendar |
| eclincher | 14-Day Free Trial | $65/mo – Basic $175/mo – Premier $425/mo – Agency | $702/yr – Basic $1,890/yr – Premier $4,590/yr – Agency |
| MeetEdgar | 7-Day Free Trial | $29.99/mo – Eddie $49.99/mo – Edgar | $24.91/mo – Eddie $41.58/mo – Edgar |
| Planable | $0 | $13/mo – Basic $26/mo – Pro | $11/mo – Basic $22/mo – Pro |
| Postplanner | $0 | $11/mo – Starter $39/mo – Growth $69/mo – Business | $7/mo – Starter $27/mo – Growth $47/mo – Business |
| Promo Republic | 14-Day Free Trial | $59/mo – Small Business $99/mo – Agency | $49/mo – Small Business $79/mo – Agency |
| Audiense | $0 | £39/mo – Pro | £384 – Pro |
| Broadreader | $0 |
These tools cater to different aspects of social media management, so choosing the right ones depends on your specific needs and preferences. Remember that the effectiveness of these tools can vary based on your specific needs and the social media platforms you use. Additionally, while these tools offer free versions, some may have limitations that can be lifted with a paid subscription if your needs grow. What are other free social media marketing tools you use? Feel free to add them in the comments.
